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Emmanuel Nyame On Encouraging Founders to Pursue Right Visions and Promoting Entrepreneurship in Africa

Emmanuel Nyame On Encouraging Founders to Pursue Right Visions and Promoting Entrepreneurship in Africa

They say “Great ambition is the passion of a great character” and the old adage certainly sings true for Emmanuel Nyame.

Emmanuel Nyame is the of Chairman of Dream Pathway International and is an innovator with over five years track record in developing business for both corporate and individual work. Dream Pathway International [DPI] is a management consultancy that focuses on project execution, equity and business financing and global expansion of companies. Emmauel has always been passionate about social entrepreneurship, tech and governance. His decision to embark on this entrepreneurial journey began during his high school years. While everyone was studying for the upcoming examinations, Emmanuel’s passion and determination made him follow his heart and intuition thus achieving his dream of becoming a successful entrepreneur.

Emmanuel successfully launched StartUp Cup in Ghana. The StartUp Cup provides solutions for accelerating entrepreneurial ventures, creating jobs, and building local and regional entrepreneurship ecosystems. He will be working on quite a number of projects in the future days as his main aim is to become the first point of call for entrepreneurship developments in Ghana.

highlights of the episode

  •  Emmanuel launched StartUp Cup in Ghana, changing the entrepreneurial scene from business-plan focused to business model based since 2013.
  •  Emmanuel is working closely with iYa Ventures, a group of NY based investors that move North American capital to invest in the startups.

QUOTES AND TAKEAWAYS From Emmanuel Nyame 

  • “Just because you’re young doesn’t mean that you have a lot of time to make something happen. Just because you’re young doesn’t mean that you can waste time and tomorrow’s promised.”
  • “Young entrepreneurs must endeavour to read books, network with other entrepreneurs and focus more on business model and revenue generation than unnecessary activities or which might not be related to their business goals.”

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When did you decide to embark on your entrepreneurial journey? What inspired you the most to commence your career as an entrepreneur?

My decision to embark on this journey began in high school out of the need to support and make lives easier for students. During those days it wouldn’t seem a necessity but an option because nobody expected you to start a business on campus. Everyone was either studying for exams, or engaged in usual day-to-day activities. It was a mere passion to drive innovation and impact lives that sparked the whole entrepreneurial aura.

When did you start Startup Cup? Can you tell us about the function of Startup Cup?

With a great experience in entrepreneurship development and the need to support entrepreneurs with the right tools and resources to grow their businesses, a scenario which had little attention from policy-makers and private organisations, StartUp Cup was born. Since 2012, when Ghana StartUp Cup was launched, we have grown ventures and most especially, supported in enhancing Ghana’s entrepreneurial ecosystem by leashing local innovation to drive global prosperity. StartUp Cup provides end-to-end solutions for accelerating entrepreneurial ventures, creating jobs, and building local and regional entrepreneurship ecosystems.

According to you, which sectors of the Ghanaian startup eco system do you perceive to be most progressive? Can you share the names of a few of such companies? 

In my personal view, the sectors in the Ghanaian startup ecosystem that are making waves are but not limited to food and drinks sector, cosmetics, agriculture, finance, technology, and media companies. Some of examples of the above include Kawa Moka, who recently won the Ghana StartUp Cup Challenge.

What are the ways to promote thought leadership in the startup eco system?

Encouraging founders to pursue the right vision for their companies whiles focusing on creating exactly what is need for customers and the market. Often times, entrepreneurs tend to create products based on wants of individual or by personal sentiments instead of focusing on what exactly the markets need, so as to increase capital gains. This focus would increase entrepreneurs’ scope of work.

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Tell us more about your upcoming Africa StartUp Cup regional program. What do you aim to achieve from it?

The Africa StartUp Cup is an extraordinary event designed to showcase and celebrate entrepreneurs from every conceivable industry, and in the process shine a global light on the power of Africa entrepreneurs and startups to improve lives.

The 3 day event includes Africa StartUp Cup’s maiden summit on Africa’s progress in business, pitches from selected winners of StartUp Cup across Africa as well as a great deal of networking with investors, business leaders, governments and the elite in Africa’s growth agenda.

What are the kinds of startups which are participating in this program. Can you tell us about them?

Startups pitching at the Africa StartUp Cup cut across sectors. In as much as tech startups makes lives easier, StartUp Cup’s methodology ensures that all startups for different backgrounds also get the chance to pitch and gain funding. Some of the startups pitching are in the Agriculture, Food and beverage, Fintech, Telecommunications, and technology sectors.

What are the four secret essentials which every salesman must possess?

Price, Product, Promotion, Place. These comprise of the marketing mix, and are an essential tool to drive revenue for any entrepreneur and business

While investing in a company, one also invests in an individual. How much do you think the persona of individual effects the mindset of an investor while investing?

You are absolutely right! I do work with a new-york based investment fund for entrepreneurs, and conduct periodic search for entrepreneurs to benefit from such funding. It is sometimes not right for entrepreneurs to think that they can do it all alone. It’s also important that companies value the essence of team building. We have had a lot of entrepreneurs thinking along the lines of self-entitlement, which means that no matter the type of product he or she has, they are entitled to huge sums of equity investment. This as well as others needs to change about creating a business. Invest in your team first and foremost, then maximise of generating more revenue. That is what attracts investments.

What is your message for young entrepreneurs?

Just because you’re young doesn’t mean that you have a lot of time to make something happen. Just because you’re young doesn’t mean that you can waste time and tomorrow’s promised. It’s also harder for a young person to succeed in business because often times they don’t have a mentor. Mentors are able to teach you how to mix business with pleasure, and also live the right way. Young entrepreneurs must endeavour to read books, network with other entrepreneurs and focus more on business model and revenue generation than unnecessary activities or which might not be related to their business goals.

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